Commercials and Dragons Den
Business Simulator JA Titan
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You are to play a game of JA Titan again. This time, keep in mind the importance of Supply and Demand, the importance of Marketing, R & D Research and Development, (and capital investment {not part of the course}. This is for marks, here is the marks breakdown: If you play a Short Game and get a Performance Index Score of 60+ you get 3/5
If you play a Medium Game and get a Performance Index of 50+ you get 3/5
If you play a Short Game and get a P.I. of 90+, you receive 4/5
If you play a Medium Game and get a P.I. of 80+ you receive 4/5
If you play either a Short, Medium, or Long game and get 100+ you will get 5/5
(If you try 2 games and still can't score a high Performance Index, you will still receive a 3/5)
Good Luck
Thursday, December 17, 2015
Wednesday, December 16, 2015
YOU'RE HIRED!!!
Today, you will be 'hired' to create an ad for a new company.
The ad must be a single static ad, using good strategies that will catch the attention of the companies target market. With the ad, you must include, what strategies are used in the ad, where the ad should be placed (billboard, specific magazines, as a banner ad, push notification, social media post etc), and what the ad is meant to accomplish.
This is the information that you will get from your new 'Client'
Today, you will be 'hired' to create an ad for a new company.
The ad must be a single static ad, using good strategies that will catch the attention of the companies target market. With the ad, you must include, what strategies are used in the ad, where the ad should be placed (billboard, specific magazines, as a banner ad, push notification, social media post etc), and what the ad is meant to accomplish.
This is the information that you will get from your new 'Client'
What is the name of
your Company?
Where are you
located?
Do you have a logo?
What is it?
Do you have a slogan?
What is it?
What product/service
are you trying to sell?
How much are you
selling it for?
Are you willing to
give discounts/sales/coupons etc. If
yes, how much be specific.
Who are you selling
it to? Who is your target market (BE SPECIFIC!)
Any additional
information and instructions?
Also include, your
name…..
Due Jan 6th.
Tuesday, December 15, 2015
Nov 15
Today we are going to look at ethics.
Business is a major part of our lives, society and the world. Business has created great innovation, generated profit and opportunity for literally billions of people but not all business decisions are beneficial for society.
Ethics: moral principles that govern a persons/or groups decisions
Triple bottom line: People, Planet, Profit
Assignment: You are to pick three Dilemmas from the following links to 'Short Dilemmas'. For each, answer what you would do and why. (short paragraph)
DILEMMAS (they are not all business dilemmas to give some variety)
Business is a major part of our lives, society and the world. Business has created great innovation, generated profit and opportunity for literally billions of people but not all business decisions are beneficial for society.
Ethics: moral principles that govern a persons/or groups decisions
Triple bottom line: People, Planet, Profit
Assignment: You are to pick three Dilemmas from the following links to 'Short Dilemmas'. For each, answer what you would do and why. (short paragraph)
DILEMMAS (they are not all business dilemmas to give some variety)
Monday, December 14, 2015
Dec 14
Today we will be looking at Ethics and Economics.
According to a report released yesterday, the worlds richest 1% control more than half of all the worlds wealth. Please read the article HERE.
1. How much wealth does the poorest 50% of the world control?
2. There is a economic theory called 'trickle down economics'. According to that theory, rich people will spend there money and by them spending it places, it will create jobs for the poor and spread the wealth. What is your opinion of this theory? Will it spread the wealth out by having a few very rich people, spending their money, or will that only concentrate the money since they will only spend in a few places and not all over?
3. We know that one dollar spent 5 times in Canada is 5 dollars to the Canadian economy. One theory is that if you have 1000 people spending one million dollars each, it is better than having 1 person spending one billion since the 1000 peoples money will be spread out more. To accomplish this however, the current tax set up may need to change. Would that be ethical? Would it be economically justified?
4. There have been many studies on happiness. If you compare someone who makes $5000 a year with someone who makes $50,000 a year, the person who makes $50,000 is usually far more happy than the person who makes only $5000. However, when you compare the average person who makes $50,000 with the average person who makes $5,000,000 a year, the millionaire is only slightly more happy. (In fact, a recent study shows that most Canadians happiness peaks at a salary around $75,000 per year).
a) How much do you think that you would want to make a year to make you happy? Think about your vision of success.
b) Should companies/the owners/entrepreneurs have an ethical duty to try and spread out their wealth?
c) If money is only part of the happiness equation, what other things do people want to make them happy?
According to a report released yesterday, the worlds richest 1% control more than half of all the worlds wealth. Please read the article HERE.
1. How much wealth does the poorest 50% of the world control?
2. There is a economic theory called 'trickle down economics'. According to that theory, rich people will spend there money and by them spending it places, it will create jobs for the poor and spread the wealth. What is your opinion of this theory? Will it spread the wealth out by having a few very rich people, spending their money, or will that only concentrate the money since they will only spend in a few places and not all over?
3. We know that one dollar spent 5 times in Canada is 5 dollars to the Canadian economy. One theory is that if you have 1000 people spending one million dollars each, it is better than having 1 person spending one billion since the 1000 peoples money will be spread out more. To accomplish this however, the current tax set up may need to change. Would that be ethical? Would it be economically justified?
4. There have been many studies on happiness. If you compare someone who makes $5000 a year with someone who makes $50,000 a year, the person who makes $50,000 is usually far more happy than the person who makes only $5000. However, when you compare the average person who makes $50,000 with the average person who makes $5,000,000 a year, the millionaire is only slightly more happy. (In fact, a recent study shows that most Canadians happiness peaks at a salary around $75,000 per year).
a) How much do you think that you would want to make a year to make you happy? Think about your vision of success.
b) Should companies/the owners/entrepreneurs have an ethical duty to try and spread out their wealth?
c) If money is only part of the happiness equation, what other things do people want to make them happy?
Thursday, December 10, 2015
Good morning,
Sorry that I am still away. Today, Adweek has released the most watched Youtube commercial of 2015. There are at this LINK. Please watch each of them and for each one, write/explain, some of the advertising strategies used. (about 3 each) Remember to listen to the music, what is going on in the picture but also if there is narrator, are they using humour? or CGI etc.
See you tomorrow
Sorry that I am still away. Today, Adweek has released the most watched Youtube commercial of 2015. There are at this LINK. Please watch each of them and for each one, write/explain, some of the advertising strategies used. (about 3 each) Remember to listen to the music, what is going on in the picture but also if there is narrator, are they using humour? or CGI etc.
See you tomorrow
Tuesday, December 8, 2015
Dec 9
Sorry for being away again, I have no voice left after yesterday.
Please finish yesterdays assignment for tomorrow.
Please finish yesterdays assignment for tomorrow.
You are to work in pairs for this assignment.
Each pair is to pick one 'show' from the following of Age of Persuasion, a radio show on marketing and advertising.
On Friday, all the marketing 12's will sit down and share what we have learned.
Write the following down as notes to share.
You are to summarize the main theme and point of the 'show'.
Then you are to share 5 (interesting, surprising) points/facts from the show be specific.
Each pair is to pick one 'show' from the following of Age of Persuasion, a radio show on marketing and advertising.
On Friday, all the marketing 12's will sit down and share what we have learned.
Write the following down as notes to share.
You are to summarize the main theme and point of the 'show'.
Then you are to share 5 (interesting, surprising) points/facts from the show be specific.
Wednesday, December 2, 2015
Now that trade and economics have discussed trade, now it is time to look at a more specific example
Prepare a word document, powerpoint, video, or prezi on free trade agreements.
http://prezi.com/
http://www.xtranormal.com/
You may work in partners for this assignment.
Include: What is a free trade agreement?
What are the positive and negatives of free trade agreements, in general?
Next, pick one country that Canada has a free trade agreement with and produce a report on that agreement. What are the benefits for Canada? For the other country? What are the trade items? How important is the trade agreement to Canada (what percentage or our trade)? Is it important for all of Canada or just certain industries? Other interest facts.
Prepare a word document, powerpoint, video, or prezi on free trade agreements.
http://prezi.com/
http://www.xtranormal.com/
You may work in partners for this assignment.
Include: What is a free trade agreement?
What are the positive and negatives of free trade agreements, in general?
Next, pick one country that Canada has a free trade agreement with and produce a report on that agreement. What are the benefits for Canada? For the other country? What are the trade items? How important is the trade agreement to Canada (what percentage or our trade)? Is it important for all of Canada or just certain industries? Other interest facts.
Tuesday, December 1, 2015
Dec 1
Today you will be carrying on with Global Economics
GDP: Gross Domestic Product, the total $ made in a country
PPP: Purchasing Power parity. The amount of money something costs adjusted for GDP and exchange rates.
LINK
1. Explain PPP?
2. Where are Big Macs relatively expensive?
3. Where are they relatively inexpensive?
4. What factors would influence the price in these countries?
5. Why is the Big Mac index potentially useful?
GDP: Gross Domestic Product, the total $ made in a country
PPP: Purchasing Power parity. The amount of money something costs adjusted for GDP and exchange rates.
LINK
1. Explain PPP?
2. Where are Big Macs relatively expensive?
3. Where are they relatively inexpensive?
4. What factors would influence the price in these countries?
5. Why is the Big Mac index potentially useful?
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