Commercial Day,
Policy on Foreign Trade. Worksheets
Monday, November 30, 2015
Friday, November 27, 2015
Video on Lego,
Today Lego is one of the most popular toys and is currently selling out this Christmas. Several years ago, the company was in trouble. What has Lego done to change its business, marketing and its brand?
Paragraph question: The CEO of Lego talks a lot about how Lego had lost its way. In other words, how it lost its vision and didn't fully understand its target market. What did Lego do to focus its Vision and focus on its Target Market? What are some of Lego's successful BRAND EXTENSIONS and BRAND TIE INS?
Today Lego is one of the most popular toys and is currently selling out this Christmas. Several years ago, the company was in trouble. What has Lego done to change its business, marketing and its brand?
Paragraph question: The CEO of Lego talks a lot about how Lego had lost its way. In other words, how it lost its vision and didn't fully understand its target market. What did Lego do to focus its Vision and focus on its Target Market? What are some of Lego's successful BRAND EXTENSIONS and BRAND TIE INS?
Thursday, November 26, 2015
Nov 25
Today we are taking a quick break from economic theory to look at some promotions. Specifically Black Friday and Cyber Monday.
Today, you are to find 3 different types of promotions/ads for Black Friday and/or Cyber Monday.
For each, include the following
1. a copy of the ad
2. the basic target market(s)
3. Next, perform a SWOT on the ad. What are the Strengths (how it grabs attention and keeps it, does it relate to the audience), Weaknesses (Is it on target, is it offensive), Opportunities (is it a loss leader to get customers into the store and buy more) and threats (threats are often from competition, competing ads etc)
Today, you are to find 3 different types of promotions/ads for Black Friday and/or Cyber Monday.
For each, include the following
1. a copy of the ad
2. the basic target market(s)
3. Next, perform a SWOT on the ad. What are the Strengths (how it grabs attention and keeps it, does it relate to the audience), Weaknesses (Is it on target, is it offensive), Opportunities (is it a loss leader to get customers into the store and buy more) and threats (threats are often from competition, competing ads etc)
Wednesday, November 25, 2015
Nov 25
Today we will be looking at currency.
1. What sets the price or value of currency? Research the answer on-line
Next we will complete a worksheet and play an exchanges game.
1. What sets the price or value of currency? Research the answer on-line
Next we will complete a worksheet and play an exchanges game.
Tuesday, November 24, 2015
Nov 24
Dragons Den and Commercials
Notes/Discuss "What is economics"
Look at economic theory.
Activity on Incentives and Disincentive. How policy can impact business (so we can talk about how marketing relates in coming days).
Hand out on Taxes and Incentives.
Notes/Discuss "What is economics"
Look at economic theory.
Activity on Incentives and Disincentive. How policy can impact business (so we can talk about how marketing relates in coming days).
Hand out on Taxes and Incentives.
Monday, November 23, 2015
Nov 23
Today we are starting looking at economics
We will start with a review of the economic cycle
Next, please complete the handouts on Circular Flow Diagram and hand in as well as hand in who is responsible for causing the recession and hand in.
We will start with a review of the economic cycle
Next, please complete the handouts on Circular Flow Diagram and hand in as well as hand in who is responsible for causing the recession and hand in.
Wednesday, November 18, 2015
Nov 18
Today we will be looking at Millennials. As mentioned before, in marketing, young people are seen as an important target market. Partly because they are the early adopters and important players in 'crossing the chasm'. In Canada (similar in the U.S.) Millennials make up only about 19% of the population but are seriously targeted by marketing firms.
Questions
1. Who are Millennials?
READ this LINK
2. How much are advertisers targeting Millennials compared to other groups?
3. Explain the different types of Millennials according to the infographic.
4. How should advertisers reach each group.
Next, read this LINK
5. Explain how this article describes how Mobile ad targeting Millennials should be made.
Read this LINK
6. What are Black Friday and Cyber Monday? (They are not traditionally Canadian but Canadian retailers are trying to cash in on the hype)
7. Explain at least 5 significant things in the infographic about Black Friday, Cyber Monday and how they relate to Millenials and shopping.
Questions
1. Who are Millennials?
READ this LINK
2. How much are advertisers targeting Millennials compared to other groups?
3. Explain the different types of Millennials according to the infographic.
4. How should advertisers reach each group.
Next, read this LINK
5. Explain how this article describes how Mobile ad targeting Millennials should be made.
Read this LINK
6. What are Black Friday and Cyber Monday? (They are not traditionally Canadian but Canadian retailers are trying to cash in on the hype)
7. Explain at least 5 significant things in the infographic about Black Friday, Cyber Monday and how they relate to Millenials and shopping.
Tuesday, November 17, 2015
Nov 16
Commercials and Dragons Den.
Video on 'The Secret World of Shoplifting'
Questions
1. What are some of the reasons that people steal?
2. Why is stealing a problem for companies?
3. What can companies do to combat shop lifting?
Video on 'The Secret World of Shoplifting'
Questions
1. What are some of the reasons that people steal?
2. Why is stealing a problem for companies?
3. What can companies do to combat shop lifting?
Tuesday, November 10, 2015
Nov 10
Commercials and Dragons Den
One of the key issues in Marketing for newer companies or newer technologies is 'Crossing the Chasm'. For marketing companies, if they are able to help a customers get to the majority of customers, it will put them on the map. For today, you are to do a bit of research on How to Cross the Chasm. You should have a description of how to do this. It can be in paragraph or point form. You can do this in partners.
If you are having trouble finding information, please see me for help.
One of the key issues in Marketing for newer companies or newer technologies is 'Crossing the Chasm'. For marketing companies, if they are able to help a customers get to the majority of customers, it will put them on the map. For today, you are to do a bit of research on How to Cross the Chasm. You should have a description of how to do this. It can be in paragraph or point form. You can do this in partners.
If you are having trouble finding information, please see me for help.
Monday, November 9, 2015
Nov 9
Good Morning,
This week, we will be looking at the Technology Adoption Cycle, sometimes called the Rogers Bell Curve or the Innovation Adoption Life Cycle. This life cycle is most often taught using technology as a focus but it can be applied to fashion, health care choices, and simply ideas.
Questions,
1. Define the following terms in the Technology Adoption Cycle:
Innovators
Early Adopters
Early Majority
Late Majority
Laggards.
2. Come up with an example of a product/technology/idea and explain how it moved through society. Like the cell phone or smart phone starting with the Innovators
3. What are some (2-3) examples of products that failed to reach a majority of adoption.
Discussion on Jumping the Gap/Bridging the gap.
4. You are to pick a technology that failed to 'jump the gap' (Segway, Google Glass, Apple Newton etc). Most of these products received a lot of marketing BUZZ and had the support of Innovators and some early adopters. Why did the technology fail to catch on with the Early Majority?
This week, we will be looking at the Technology Adoption Cycle, sometimes called the Rogers Bell Curve or the Innovation Adoption Life Cycle. This life cycle is most often taught using technology as a focus but it can be applied to fashion, health care choices, and simply ideas.
Questions,
1. Define the following terms in the Technology Adoption Cycle:
Innovators
Early Adopters
Early Majority
Late Majority
Laggards.
2. Come up with an example of a product/technology/idea and explain how it moved through society. Like the cell phone or smart phone starting with the Innovators
3. What are some (2-3) examples of products that failed to reach a majority of adoption.
Discussion on Jumping the Gap/Bridging the gap.
4. You are to pick a technology that failed to 'jump the gap' (Segway, Google Glass, Apple Newton etc). Most of these products received a lot of marketing BUZZ and had the support of Innovators and some early adopters. Why did the technology fail to catch on with the Early Majority?
Subscribe to:
Posts (Atom)