Today we will be looking at the North American International Auto Show, on of the largest auto shows in the world. (although it is not as large as it once was).
Go to the following LINK
From there, answer the following questions.
1. What are some things that will make the 'best' vehicles more likely that their target market will want them?
2. What are the features/things that make the 'worst' cars less desirable to their target markets?
3. Now pick 3 cars from the following LINK. For each one, please say the make and model of the car. Read the review and then try to predict whether or not it will be a successful model of vehicle and WHY you think that. Remember the 4 P's, Branding and Target Market.
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