Traditionally, marketing tended to target men more than women. Since research shows that women make most purchasing decisions in households in Canada more marketing is being directed at them. Also, traditionally women are often portrayed as sex objects. This too is being changed by some companies. Read the LINK here to find out more about 'Fem-Vertising'.
Questions
1. How does advertising with models affect women in a negative way?
2. How is Fem-Vertising different?
3. What benefits have companies like Dove had from fem-vertising?
Monday, September 21, 2015
Friday, September 18, 2015
Sept 18
Check stocks
Assignment.
Marketing is becoming less about getting information out to consumers and more about getting information from consumers (to then use to influence the same consumers of course). Google is one of the emerging masters of this. Today we look at some of the business acquisitions Google has been making and why? How does this strengthen their company?
LINK
Questions.
1. Why do companies buy out other companies (more than one possible reason)?
2. What is the 'talent war'?
3. Describe 3 of Google's recent acquisitions.
4. The very end of the article predicts that in the future, Google could posses as much if not more power than governments. Do you feel this is true in anyway? If so, how do you feel about this?
Marketing is becoming less about getting information out to consumers and more about getting information from consumers (to then use to influence the same consumers of course). Google is one of the emerging masters of this. Today we look at some of the business acquisitions Google has been making and why? How does this strengthen their company?
LINK
Questions.
1. Why do companies buy out other companies (more than one possible reason)?
2. What is the 'talent war'?
3. Describe 3 of Google's recent acquisitions.
4. The very end of the article predicts that in the future, Google could posses as much if not more power than governments. Do you feel this is true in anyway? If so, how do you feel about this?
Thursday, September 17, 2015
Sept 17
Commercial Day
Carry on with newer forms of marketing.
Carry on with newer forms of marketing.
1. What is guerrilla marketing?
3. Summarize 2 pieces of advice for small companies and guerrilla marketing
Wednesday, September 16, 2015
Sept 16
Today's Assignment. Today we will be looking at goal setting and goals.
First we will Look at Bucketlist and goal setting
Questions.
1. Why is goal setting important?
2. Why is it important to write your goals down?
3. Write down 5 goals that you have. They can be in business, school, life, travel or anything. Just think what you would actually like to do.
Look at Kickstarter
Questions
4. Describe how Kickstarter is used to raise 'capital'.
5. Explore some of the active kickstarter Campaigns here. Assume that you have a high paying job and money to invest. Pick 3, name them and describe if you would invest in them? Why or why not? (think of what would make you more likely to invest. It may come in handy if you are looking for investors)
First we will Look at Bucketlist and goal setting
Questions.
1. Why is goal setting important?
2. Why is it important to write your goals down?
3. Write down 5 goals that you have. They can be in business, school, life, travel or anything. Just think what you would actually like to do.
Look at Kickstarter
Questions
4. Describe how Kickstarter is used to raise 'capital'.
5. Explore some of the active kickstarter Campaigns here. Assume that you have a high paying job and money to invest. Pick 3, name them and describe if you would invest in them? Why or why not? (think of what would make you more likely to invest. It may come in handy if you are looking for investors)
Tuesday, September 15, 2015
Tue Sept 15
Sorry that I am away today.
Today you will be going through a tutorial on stock trading. Here is the LINK or you can search for another tutorial on you own to answer the questions. There are several on youtube but you may have to watch a few to answer all the questions. This should help you with your trading
Questions
1. What is a stock?
2. What is the difference between common and preferred stocks?
3. What causes the price of stocks to go up and down?
4. What is a dividend?
5. Explain what a price to earnings ratio is?
6. What is the NASDAQ?
7. What are Bulls, Bears, Chickens and Pigs in investing?
8. Accoriding to the the recap at the end of the article, what happens to pigs?
Today you will be going through a tutorial on stock trading. Here is the LINK or you can search for another tutorial on you own to answer the questions. There are several on youtube but you may have to watch a few to answer all the questions. This should help you with your trading
Questions
1. What is a stock?
2. What is the difference between common and preferred stocks?
3. What causes the price of stocks to go up and down?
4. What is a dividend?
5. Explain what a price to earnings ratio is?
6. What is the NASDAQ?
7. What are Bulls, Bears, Chickens and Pigs in investing?
8. Accoriding to the the recap at the end of the article, what happens to pigs?
Sunday, September 13, 2015
Talk on stock market and check your stocks
Talk on Hyper Marketing and Hyper-local Marketing.
Questions
1. What is Hyper Marketing and Hyper-Local-Marketing?
2. What do Google, Facebook, Tumbler etc have that is truly valuable?
3. Is it a good idea to be treating potential customers differently (eg offering different deals to different customers?)http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207_1901197,00.html
4. How is Twitter used for Hyper and Hyper local marketing.
5. What are your feelings about companies keeping and selling information about you and your buying habits?
Talk on Hyper Marketing and Hyper-local Marketing.
Questions
1. What is Hyper Marketing and Hyper-Local-Marketing?
2. What do Google, Facebook, Tumbler etc have that is truly valuable?
3. Is it a good idea to be treating potential customers differently (eg offering different deals to different customers?)http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207_1901197,00.html
4. How is Twitter used for Hyper and Hyper local marketing.
5. What are your feelings about companies keeping and selling information about you and your buying habits?
Friday, September 11, 2015
Today you will have time to finish the franchise activity from yesterday and to start trading stocks on
Investopedia:Today we are going to start a new 'project' that will last the whole semester.
To start, please go to the following link and create an account for yourself.
http://www.investopedia.com
Yesterday, we looked at mobile marketing. Here is another example where Jim Beam Bourbon is using Snapchat to advertise. Scan the article HERE.
1. What is the problem with targeting the average snap chat user with an alcohol brand?
2. Is this a good strategy for Jim Beam? Why or why not, explain your answer.
Investopedia:Today we are going to start a new 'project' that will last the whole semester.
To start, please go to the following link and create an account for yourself.
http://www.investopedia.com
Yesterday, we looked at mobile marketing. Here is another example where Jim Beam Bourbon is using Snapchat to advertise. Scan the article HERE.
1. What is the problem with targeting the average snap chat user with an alcohol brand?
2. Is this a good strategy for Jim Beam? Why or why not, explain your answer.
Thursday, September 10, 2015
Commercial Day and Dragons Den
If you are new to marketing, today you will be taking Notes at first and then answering questions one and two below. If you have taken Marketing 11, answer ALL of the following questions.
Today we are going to take a look at 'Mobile Marketing'.
Use the following link to answer the following questions.
If you are new to marketing, today you will be taking Notes at first and then answering questions one and two below. If you have taken Marketing 11, answer ALL of the following questions.
Today we are going to take a look at 'Mobile Marketing'.
Use the following link to answer the following questions.
1. What is mobile marketing?
2. How is mobile marketing involved with video games?
Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing
3. Why us it important to continue to spend money on marketing even during a recession.
4. Why is mobile marketing said to be a good way of advertising during a recession?
Use the following link for question 5
5. How has mobile marketing evolved and changed?
6. Mobile Marketing is expected to change and become more widely used. Do you agree, why or why not?
7. Find 2 example of mobile marketing and explain them (include pictures if you can).
Monday, September 7, 2015
Sept 9
Welcome to Marketing 12!
Today we will be going over the course outline and course expectations.
In Marketing 11, we focus on what marketing is in general. In Marketing 12, we will be looking more specifically at strategies, and how marketing is changing and evolving.
Today's Assignment.
1. In detail, describe what marketing is.
2. Today, Apple had made an announcement. In detail and by looking on line, how has Apple marketed this announcement? (What are some of the methods and strategies? are they cost effective? do they have a large reach (get to lots of people)?
Today we will be going over the course outline and course expectations.
In Marketing 11, we focus on what marketing is in general. In Marketing 12, we will be looking more specifically at strategies, and how marketing is changing and evolving.
Today's Assignment.
1. In detail, describe what marketing is.
2. Today, Apple had made an announcement. In detail and by looking on line, how has Apple marketed this announcement? (What are some of the methods and strategies? are they cost effective? do they have a large reach (get to lots of people)?
***Remember to check the website if you are ever late or away.****
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