Today you will have time to finish the franchise activity from yesterday and to start trading stocks on 
Investopedia:Today we are going to start a new 'project' that will last the whole semester.

To start, please go to the following link and create an account for yourself.

http://www.investopedia.com

Yesterday, we looked at mobile marketing.  Here is another example where Jim Beam Bourbon is using Snapchat to advertise.  Scan the article HERE.

1. What is the problem with targeting the average snap chat user with an alcohol brand?
2. Is this a good strategy for Jim Beam?  Why or why not, explain your answer.