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Assignment.
Marketing is becoming less about getting information out to consumers and more about getting information from consumers (to then use to influence the same consumers of course). Google is one of the emerging masters of this. Today we look at some of the business acquisitions Google has been making and why? How does this strengthen their company?
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Questions.
1. Why do companies buy out other companies (more than one possible reason)?
2. What is the 'talent war'?
3. Describe 3 of Google's recent acquisitions.
4. The very end of the article predicts that in the future, Google could posses as much if not more power than governments. Do you feel this is true in anyway? If so, how do you feel about this?
Marketing is becoming less about getting information out to consumers and more about getting information from consumers (to then use to influence the same consumers of course). Google is one of the emerging masters of this. Today we look at some of the business acquisitions Google has been making and why? How does this strengthen their company?
LINK
Questions.
1. Why do companies buy out other companies (more than one possible reason)?
2. What is the 'talent war'?
3. Describe 3 of Google's recent acquisitions.
4. The very end of the article predicts that in the future, Google could posses as much if not more power than governments. Do you feel this is true in anyway? If so, how do you feel about this?
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