Traditionally, marketing tended to target men more than women. Since research shows that women make most purchasing decisions in households in Canada more marketing is being directed at them. Also, traditionally women are often portrayed as sex objects. This too is being changed by some companies. Read the LINK here to find out more about 'Fem-Vertising'.
Questions
1. How does advertising with models affect women in a negative way?
2. How is Fem-Vertising different?
3. What benefits have companies like Dove had from fem-vertising?
No comments:
Post a Comment