Nov 9

Good Morning,

This week, we will be looking at the Technology Adoption Cycle, sometimes called the Rogers Bell Curve or the Innovation Adoption Life Cycle.  This life cycle is most often taught using technology as a focus but it can be applied to fashion, health care choices, and simply ideas.

Questions,

1. Define the following terms in the Technology Adoption Cycle:

Innovators
Early Adopters
Early Majority
Late Majority
Laggards.

2. Come up with an example of a product/technology/idea and explain how it moved through society.  Like the cell phone or smart phone starting with the Innovators

3.  What are some (2-3) examples of products that failed to reach a majority of adoption.

Discussion on Jumping the Gap/Bridging the gap.

4.  You are to pick a technology that failed to 'jump the gap' (Segway, Google Glass, Apple Newton etc).  Most of these products received a lot of marketing BUZZ and had the support of Innovators and some early adopters.  Why did the technology fail to catch on with the Early Majority?