Video on Lego,

Today Lego is one of the most popular toys and is currently selling out this Christmas.  Several years ago, the company was in trouble.  What has Lego done to change its business, marketing and its brand?

Paragraph question: The CEO of Lego talks a lot about how Lego had lost its way.  In other words, how it lost its vision and didn't fully understand its target market.  What did Lego do to focus its Vision and focus on its Target Market? What are some of Lego's successful BRAND EXTENSIONS and BRAND TIE INS?