Today we are taking a quick break from economic theory to look at some promotions. Specifically Black Friday and Cyber Monday.
Today, you are to find 3 different types of promotions/ads for Black Friday and/or Cyber Monday.
For each, include the following
1. a copy of the ad
2. the basic target market(s)
3. Next, perform a SWOT on the ad. What are the Strengths (how it grabs attention and keeps it, does it relate to the audience), Weaknesses (Is it on target, is it offensive), Opportunities (is it a loss leader to get customers into the store and buy more) and threats (threats are often from competition, competing ads etc)
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