Commercials and Dragons Den
One of the key issues in Marketing for newer companies or newer technologies is 'Crossing the Chasm'. For marketing companies, if they are able to help a customers get to the majority of customers, it will put them on the map. For today, you are to do a bit of research on How to Cross the Chasm. You should have a description of how to do this. It can be in paragraph or point form. You can do this in partners.
If you are having trouble finding information, please see me for help.
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