Commercials and Dragons Den

Business Simulator JA Titan 

You will need to create an account

You are to play a game of JA Titan again. This time, keep in mind the importance of Supply and Demand, the importance of Marketing, R & D Research and Development, (and capital investment {not part of the course}. This is for marks, here is the marks breakdown: If you play a Short Game and get a Performance Index Score of 60+ you get 3/5
If you play a Medium Game and get a Performance Index of 50+ you get 3/5
If you play a Short Game and get a P.I. of 90+, you receive 4/5
If you play a Medium Game and get a P.I. of 80+ you receive 4/5
If you play either a Short, Medium, or Long game and get 100+ you will get 5/5
(If you try 2 games and still can't score a high Performance Index, you will still receive a 3/5)
Good Luck

YOU'RE HIRED!!!

Today, you will be 'hired' to create an ad for a new company.

The ad must be a single static ad, using good strategies that will catch the attention of the companies target market. With the ad, you must include, what strategies are used in the ad, where the ad should be placed (billboard, specific magazines, as a banner ad, push notification, social media post etc), and what the ad is meant to accomplish.  

This is the information that you will get from your new 'Client'

What is the name of your Company?

Where are you located?

Do you have a logo? What is it?

Do you have a slogan? What is it?

What product/service are you trying to sell?

How much are you selling it for?

Are you willing to give discounts/sales/coupons etc.  If yes, how much be specific.

Who are you selling it to? Who is your target market (BE SPECIFIC!)

Any additional information and instructions?

Also include, your name…..

Due Jan 6th.  

Nov 15

Today we are going to look at ethics.

Business is a major part of our lives, society and the world.  Business has created great innovation, generated profit and opportunity for literally billions of people but not all business decisions are beneficial for society.

Ethics: moral principles that govern a persons/or groups decisions

Triple bottom line: People, Planet, Profit

 


Assignment: You are to pick three Dilemmas from the following links to 'Short Dilemmas'.  For each, answer what you would do and why.  (short paragraph)

DILEMMAS (they are not all business dilemmas to give some variety)

Dec 14

Today we will be looking at Ethics and Economics.

According to a report released yesterday, the worlds richest 1% control more than half of all the worlds wealth.  Please read the article HERE.

1. How much wealth does the poorest 50% of the world control?

2. There is a economic theory called 'trickle down economics'.  According to that theory, rich people will spend there money and by them spending it places, it will create jobs for the poor and spread the wealth.  What is your opinion of this theory?  Will it spread the wealth out by having a few very rich people, spending their money, or will that only concentrate the money since they will only spend in a few places and not all over? 

3. We know that one dollar spent 5 times in Canada is 5 dollars to the Canadian economy.  One theory is that if you have 1000 people spending one million dollars each, it is better than having 1 person spending one billion since the 1000 peoples money will be spread out more.  To accomplish this however, the current tax set up may need to change.  Would that be ethical?  Would it be economically justified?

4.  There have been many studies on happiness.  If you compare someone who makes $5000 a year with someone who makes $50,000 a year, the person who makes $50,000 is usually far more happy than the person who makes only $5000.  However, when you compare the average person who makes $50,000 with the average person who makes $5,000,000 a year, the millionaire is only slightly more happy.  (In fact, a recent study shows that most Canadians happiness peaks at a salary around $75,000 per year). 
a) How much do you think that you would want to make a year to make you happy?  Think about your vision of success.
b) Should companies/the owners/entrepreneurs have an ethical duty to try and spread out their wealth?
c) If money is only part of the happiness equation, what other things do people want to make them happy? 

Good morning,

Sorry that I am still away.  Today, Adweek has released the most watched Youtube commercial of 2015.  There are at this LINK.  Please watch each of them and for each one, write/explain, some of the advertising strategies used. (about 3 each) Remember to listen to the music, what is going on in the picture but also if there is narrator, are they using humour? or CGI etc.

See you tomorrow

Dec 9

Sorry for being away again, I have no voice left after yesterday.

Please finish yesterdays assignment for tomorrow.

You are to work in pairs for this assignment.

Each pair is to pick one 'show' from the following of Age of Persuasion, a radio show on marketing and advertising.   
On Friday, all the marketing 12's will sit down and share what we have learned. 

Write the following down as notes to share.  
You are to summarize the main theme and point of the 'show'.
Then you are to share 5 (interesting, surprising) points/facts from the show be specific. 

Now that trade and economics have discussed trade, now it is time to look at a more specific example

Prepare a word document, powerpoint, video, or prezi on free trade agreements.  
http://prezi.com/
http://www.xtranormal.com/

You may work in partners for this assignment.  
Include: What is a free trade agreement?
What are the positive and negatives of free trade agreements, in general?

Next, pick one country that Canada has a free trade agreement with and produce a report on that agreement. What are the benefits for Canada? For the other country? What are the trade items? How important is the trade agreement to Canada (what percentage or our trade)? Is it important for all of Canada or just certain industries? Other interest facts.

Dec 1

Today you will be carrying on with Global Economics

GDP: Gross Domestic Product, the total $ made in a country

PPP: Purchasing Power parity.  The amount of money something costs adjusted for GDP and exchange rates.


LINK

1. Explain PPP?
2. Where are Big Macs relatively expensive?
3. Where are they relatively inexpensive?
4. What factors would influence the price in these countries?
5. Why is the Big Mac index potentially useful?

Nov 30

Commercial Day,

Policy on Foreign Trade.  Worksheets

Video on Lego,

Today Lego is one of the most popular toys and is currently selling out this Christmas.  Several years ago, the company was in trouble.  What has Lego done to change its business, marketing and its brand?

Paragraph question: The CEO of Lego talks a lot about how Lego had lost its way.  In other words, how it lost its vision and didn't fully understand its target market.  What did Lego do to focus its Vision and focus on its Target Market? What are some of Lego's successful BRAND EXTENSIONS and BRAND TIE INS? 

Nov 25

Today we are taking a quick break from economic theory to look at some promotions.  Specifically Black Friday and Cyber Monday.

Today, you are to find 3 different types of promotions/ads for Black Friday and/or Cyber Monday.

For each, include the following

1. a copy of the ad
2. the basic target market(s)
3. Next, perform a SWOT on the ad.  What are the Strengths (how it grabs attention and keeps it, does it relate to the audience), Weaknesses (Is it on target, is it offensive), Opportunities (is it a loss leader to get customers into the store and buy more) and threats (threats are often from competition, competing ads etc)

Nov 25

Today we will be looking at currency.

1. What sets the price or value of currency?  Research the answer on-line

Next we will complete a worksheet and play an exchanges game.

Nov 24

Dragons Den and Commercials

Notes/Discuss "What is economics"

Look at economic theory.

Activity on Incentives and Disincentive.  How policy can impact business (so we can talk about how marketing relates in coming days).

Hand out on Taxes and Incentives.

Nov 23

Today we are starting looking at economics

We will start with a review of the economic cycle

Next, please complete the handouts on Circular Flow Diagram and hand in as well as hand in who is responsible for causing the recession and hand in.

Nov 18

Today we will be looking at Millennials.  As mentioned before, in marketing, young people are seen as an important target market.  Partly because they are the early adopters and important players in 'crossing the chasm'.  In Canada (similar in the U.S.) Millennials make up only about 19% of the population but are seriously targeted by marketing firms.

Questions

1. Who are Millennials?

READ this LINK

2. How much are advertisers targeting Millennials compared to other groups?
3. Explain the different types of Millennials according to the infographic.
4. How should advertisers reach each group.

Next, read this LINK

5. Explain how this article describes how Mobile ad targeting Millennials should be made.

Read this LINK

6. What are Black Friday and Cyber Monday?  (They are not traditionally Canadian but Canadian retailers are trying to cash in on the hype)

7. Explain at least 5 significant things in the infographic about Black Friday, Cyber Monday and how they relate to Millenials and shopping.

Nov 16

Commercials and Dragons Den.

Video on 'The Secret World of Shoplifting'

Questions

1. What are some of the reasons that people steal?
2. Why is stealing a problem for companies?
3. What can companies do to combat shop lifting? 

Nov 10

Commercials and Dragons Den

One of the key issues in Marketing for newer companies or newer technologies is 'Crossing the Chasm'.  For marketing companies, if they are able to help a customers get to the majority of customers, it will put them on the map.  For today, you are to do a bit of research on How to Cross the Chasm.  You should have a description of how to do this.  It can be in paragraph or point form.  You can do this in partners.

If you are having trouble finding information, please see me for help.

Nov 9

Good Morning,

This week, we will be looking at the Technology Adoption Cycle, sometimes called the Rogers Bell Curve or the Innovation Adoption Life Cycle.  This life cycle is most often taught using technology as a focus but it can be applied to fashion, health care choices, and simply ideas.

Questions,

1. Define the following terms in the Technology Adoption Cycle:

Innovators
Early Adopters
Early Majority
Late Majority
Laggards.

2. Come up with an example of a product/technology/idea and explain how it moved through society.  Like the cell phone or smart phone starting with the Innovators

3.  What are some (2-3) examples of products that failed to reach a majority of adoption.

Discussion on Jumping the Gap/Bridging the gap.

4.  You are to pick a technology that failed to 'jump the gap' (Segway, Google Glass, Apple Newton etc).  Most of these products received a lot of marketing BUZZ and had the support of Innovators and some early adopters.  Why did the technology fail to catch on with the Early Majority?

Sept 21

Traditionally, marketing tended to target men more than women.  Since research shows that women make most purchasing decisions in households in Canada more marketing is being directed at them.  Also, traditionally women are often portrayed as sex objects.  This too is being changed by some companies.  Read the LINK here to find out more about 'Fem-Vertising'. 

Questions

1. How does advertising with models affect women in a negative way? 
2. How is Fem-Vertising different?
3. What benefits have companies like Dove had from fem-vertising? 

Sept 18

Check stocks

Assignment.  

Marketing is becoming less about getting information out to consumers and more about getting information from consumers (to then use to influence the same consumers of course).  Google is one of the emerging masters of this.  Today we look at some of the business acquisitions Google has been making and why?  How does this strengthen their company? 

LINK

Questions.  

1.  Why do companies buy out other companies (more than one possible reason)?
2. What is the 'talent war'?
3. Describe 3 of Google's recent acquisitions.
4. The very end of the article predicts that in the future, Google could posses as much if not more power than governments.  Do you feel this is true in anyway?  If so, how do you feel about this? 

Sept 17

Commercial Day 


Carry on with newer forms of marketing. 

1. What is guerrilla marketing?

2. Give three examples of Guerrilla Marketing
 LINK

3. Summarize 2 pieces of advice for small companies and guerrilla marketing

Sept 16

Today's Assignment.  Today we will be looking at goal setting and goals. 

First we will Look at Bucketlist and goal setting

Questions.

1. Why is goal setting important?
2. Why is it important to write your goals down?
3. Write down 5 goals that you have.  They can be in business, school, life, travel or anything.  Just think what you would actually like to do. 

Look at Kickstarter 

Questions

4. Describe how Kickstarter is used to raise 'capital'.
5. Explore some of the active kickstarter Campaigns here.  Assume that you have a high paying job and money to invest.  Pick 3, name them and describe if you would invest in them?  Why or why not?  (think of what would make you more likely to invest.  It may come in handy if you are looking for investors)

Tue Sept 15

Sorry that I am away today.

Today you will be going through a tutorial on stock trading.  Here is the LINK or you can search for another tutorial on you own to answer the questions.  There are several on youtube but you may have to watch a few to answer all the questions.  This should help you with your trading

Questions

1. What is a stock?
2. What is the difference between common and preferred stocks?
3. What causes the price of stocks to go up and down?
4. What is a dividend?
5. Explain what a price to earnings ratio is?
6. What is the NASDAQ?
7. What are Bulls, Bears, Chickens and Pigs in investing?
8. Accoriding to the the recap at the end of the article, what happens to pigs?

Talk on stock market and check your stocks

Talk on Hyper Marketing and Hyper-local Marketing.  
Questions 
1. What is Hyper Marketing and Hyper-Local-Marketing? 
2. What do Google, Facebook, Tumbler etc have that is truly valuable? 
3. Is it a good idea to be treating potential customers differently (eg offering different deals to different customers?)http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207_1901197,00.html 
4. How is Twitter used for Hyper and Hyper local marketing.  
5. What are your feelings about companies keeping and selling  information about you and your buying habits?

Today you will have time to finish the franchise activity from yesterday and to start trading stocks on 
Investopedia:Today we are going to start a new 'project' that will last the whole semester.

To start, please go to the following link and create an account for yourself.

http://www.investopedia.com

Yesterday, we looked at mobile marketing.  Here is another example where Jim Beam Bourbon is using Snapchat to advertise.  Scan the article HERE.

1. What is the problem with targeting the average snap chat user with an alcohol brand?
2. Is this a good strategy for Jim Beam?  Why or why not, explain your answer.  

Commercial Day and Dragons Den

If you are new to marketing, today you will be taking Notes at first and then answering questions one and two below.  If you have taken Marketing 11, answer ALL of the following questions.  

Today we are going to take a look at 'Mobile Marketing'.





Use the following link to answer the following questions.

http://en.wikipedia.org/wiki/Mobile_marketing

1. What is mobile marketing?

2. How is mobile marketing involved with video games?

Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing

3. Why us it important to continue to spend money on marketing even during a recession.

4. Why is mobile marketing said to be a good way of advertising during a recession?

Use the following link for question 5

http://mmaglobal.com/?q=node/10170

5. How has mobile marketing evolved and changed?

6. Mobile Marketing is expected to change and become more widely used. Do you agree, why or why not?

7. Find 2 example of mobile marketing and explain them (include pictures if you can).

Sept 9

Welcome to Marketing 12!

Today we will be going over the course outline and course expectations.  

In Marketing 11, we focus on what marketing is in general.  In Marketing 12, we will be looking more specifically at strategies, and how marketing is changing and evolving.  

Today's Assignment.

1. In detail, describe what marketing is.  
2. Today, Apple had made an announcement.  In detail and by looking on line, how has Apple marketed this announcement?  (What are some of the methods and strategies? are they cost effective? do they have a large reach (get to lots of people)?  

***Remember to check the website if you are ever late or away.****